The Future Of Listening To Music Is Feeling It

SubPac is now making listening to music a physical activity.

By: Jessica Naziri

Everyone likes a good vibration — which is why recording artist Timbaland teamed up with SubPac, a Los Angeles-based startup that has created a wearable device set to redefine entertainment through new immersive physical-sound technology.

Timbaland says he is on a mission to bring thefeeling back (he’s already brought sexy back with Justin Timberlake) by connecting his passion of music with technology to revolutionize the way we consume, listen to and interact with music.

“You’re going to change the word listen to feel,” says Timbaland. “It’s about whole body, completing the experience.”

It’s no secret that digital has disrupted the industry, but it is now being embraced in innovative ways. SubPac’s immersive physical-sound technology tries to bring music to life, expanding beyond an audio concept to a full-body experience.

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